Vape Store POS Systems & the New-Age Retail Marketing Techniques
This isn’t the usual sales-pitch sort of conversation that we’d like to start. We actually want to discuss how having technology can expediate your business.
You may have heard of Point-of-Sale systems and would be no surprise if you already use them at your retail store. It is one of those technologies that have become a definite for most businesses.
Through this blog, we would like to illustrate the benefits of Vape Store POS software through modern-day analogies.
There was a guy named Jake who set up a Vape Store. He was a twenty-one-year-old college dropout who opened a swanky, elegant, and swell store amidst a market of traditional tobacco stores.
His projected sales for the first year of his business were at $12,000. But guess what? He made almost $40,000 in his first year. A booming rise in his reality versus expectations (rare, isn’t it?).
How do you think Jake made such a monumental breakthrough? How does any emerging tobacco, cigar, cigarette, or vape store gain popularity and become a preferred place for people?
Read on to explore possibilities, and understand how technology and competent strategies can steer your business in the desired direction.
A business, whether a new or a generational one, needs to turn to the changing trends, preferences of its audience, tastes of its audience, and the modern-day nuances of the product that a customer might prefer.
We present a list of 4 reasons how retail owners, especially tobacco store owners must advance towards a contemporary way of dealing with customers.
The jack and master of all trades; technology!
As a new-age business owner, you come up with a contingency plan, business modules, sales targets, marketing routes, and whatnot. What may often not be on your list of priorities is having technology that accelerates your business.
Retail stores see customers more often than a usual business owner. So, having a point-of-sale system that centrally manages everything for your business is maybe what you need. When your inventory is managed, sale-purchase transactions are recorded, customer loyalty is built, and your overall sale-counter is managed, you are in a better place to turn your attention to other aspects of driving a business.
Know your audience, big boy!
The mindless scrolling on social media has given us all the liberty to judge advertisements and pop-ups to the best of our abilities. We come across an advertisement about dry-cleaners right after we look for one on the internet.
The point being, how does a business owner know how to target an interested audience, get their attention, attract them to his/her store, and make money? He/she doesn’t! It’s all about how well “digitally marketed” is your business. Through PPC advertisements, targeted ads, social media interaction, and content marketing, owners can reach a larger and farther audience than they would usually.
Oversell yourself, each time!
Overselling is an art, not many can master. In an inventory of a hundred items, there might only be a selected few that sell off the counter like hotcakes.
Having a system such as a point-of-sale, helps you suggest customers to buy the low-priced or not-so-popular items while their purchase. It gives the buyer an option to buy impulsively, leading to an increase in your sale.
Be a Santa round the year, bearing discounts!
Go back to the time when candy was the only consolation prize we looked for at a doctor’s office. We would be ecstatic to get that free candy after the checkup and would make our day.
Similarly, handing out discounts to your loyal customers or those who signed up for your loyalty program, is a bonus to keep coming back to you. You want people to prefer your brand over your competitors, isn’t it? So, what stops you from being their Santa? Start a reward program for your buyers, send them a discount coupon once a month, introduce them to new stocks at lower rates, and so much more.
You may want to consider these techniques in mind when considering a point-of-sale system for your Vape Store or for that matter any retail store. You’d be in for a surprise! The setup is easier than ever to use, streamlines business processes, and acts as dynamite of progress for the resources available.
We want to give you a taste of what technology can do for your business. We want to be more than just preachers, and let our actions speak for themselves.
Give us a call or fill out the contact form on our website for us to get back to you.