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Journey with FTx's Enterprise POS Suite - Summary

I’ve known the founder of FasTrax for years, so it was a no-brainer that I reached out for help launching the new Catskill Hemp Co brand. Launching a new product line during a global pandemic should have been almost impossible, but FasTrax made it look effortless. From custom package design and social media management to target market research and a solid distribution plan, FasTrax took care of it all. Because of this company Catskill Hemp Co was able to double its product offerings and are now in store across the globe!

Challenges:

Catskill Hemp Co was a brand-new company in an already saturated market, but they had a product they knew was superior to any other company in the market. With no internal marketing team, they turned to us for packaging design, website development, launch and post-launch marketing plans and social media management, and in need of a distribution plan.

Insights:

The vision for Catskill Hemp Co was simple, they had a superior product that needed a sophisticated “top-shelf” look. We weren’t new to this particular industry, as we’ve worked with hemp product and packaging design in the past. Our talented marketing team, headed by the senior packaging designer got hard to work in developing a packaging line and marketing plan that would lure in the targeted consumer market and make them loyal customers for life.

Solutions:

In order to bring Catskill Hemp Co’s strong vision to life, we initiated a comprehensive marketing plan that included packaging design, custom website development, and a strong launch and post-launch plan. Catskill Hemp Co also needed a solid distribution plan that included both consumer and wholesale sales.

Why it Worked:

Having already worked in the CBD and Hemp industry and having strong relationships with current and past clients who worked within the industry, we had a long list of willing distributors and resellers already lined up for Catskill Hemp Co. After the logo design, packaging design and sourcing of material, Catskill Hemp Co had physical products that were ready to go to the market. Our in-house product photographers created beautiful shots that brought the story behind Catskill Hemp Co to life.

The Outcome:

Through highly-targeted social media and email marketing campaigns, Catskill Hemp Co’s initial launch was so successful that 6 months later (AND during a global pandemic) we were already designing packaging for 3 new product lines. Their original product offerings sold out in all locations before the end of the first quarter, an insight that blew our strategy right off of the charts. Luckily, we were able to help get more packaging material ordered and distributed without too much of a hiccup. Now, almost a year after launch, Catskill Hemp Co is now sold all across the country, including in Hawaii and Puerto Rico!