Every company wants its communication channels to be impeccable. Businesses may save time and do tasks more effectively and without as much confusion when communication is seamless. Corporate entities, despite being aware of the advantages, find it difficult to reach out and deliver a message efficiently to their people and others. According to a Harvard article, 69% of corporate managers in the United States have trouble communicating with both internal and external audiences, demonstrating their lack of proficiency in corporate communication.
Businesses primarily struggle because they utilize outdated technologies and methods only to convey messages that require greater attention and are uninteresting. For a generation obsessed with content that merely lasts 30 to 60 seconds, it’s challenging to draw attention to written or static communication that might take 1-2 minutes of attention and is boring. Thus, it becomes imperative to find other modern tools, and going by the boom in digital signage sales, corporates worldwide have found the solution. Digital signage systems at corporates have proved super-efficient in conveying messages or gathering information. The only major catch is that one needs to understand how to leverage one of the best communication tools for corporates. In this blog, we will focus on how you can improve communication in your business.
Does Digital Signage Actually Enhance Corporate Communication?
Digital signage has been more and more popular recently, and it is now being used more frequently in the corporate sector to achieve the greatest outcomes. An OLED or LCD screen that is driven by a powerful cloud-based digital signage system can be used to display visual, static, or any other kind of information. With digital signage, you may display the information continuously throughout the day, allowing viewers to interact with it whenever they choose without feeling compelled to do so or taking extra time to do so. Digital signage also allows staff members to breathe, a sense of control, and decision-making as it is not an “on the face” communication medium. It’s up to them when they want to read. Whereas emails, newsletters, or any other similar sort of communication just enter an employee’s or a person’s space.
Moreover, the digital signage system gives numerous choices to the users regarding the format in which the content needs to be displayed. This way, the message can be displayed creatively to increase engagement without constantly forcing or persuading employees to keep checking emails or other communication forms. Below are some tried and tested corporate digital signage content ideas you can utilize to streamline communication and nurture relationships with customers, employees, visitors, etc.
Tested Content Ideas to Improve Corporate Communication
Display Sales and Analytics on a Screen
There is nothing greater than unfiltered, genuine communication. Employees and senior members are always on the same page thanks to the pertinent display of data regarding sales, analytics, and other factors. Additionally, because the outcome or influence of a newly implemented strategy will be in front of them, it will automatically help them to improve if anything goes wrong or encourage them if the results are positive, making it easy for businesses to provide feedback to an employee or a team. Nothing is more effective than self-awareness.
The Company’s Overall Growth and Statistics
The digital signage management system works best when it comes to motivating your workforce, impressing visitors and customers, or impacting an investor’s mindset about your leadership. You can engage the audience by subtly advertising your company’s performance through statistics without talking with them physically or connecting with them on a digital call. People love transparency. Displaying actual data about your company’s performance will help you build a real relationship with your employees and senior members and instill a sense of responsibility and achievement in your employees’ minds, as their efforts are having a significant impact on their company’s growth.
Live News Feeds and New Trends Related to Your Industry
Keep your employees updated with new industry trends without forcing them to be in the loop. It works like magic! Even if they don’t know, they’ll be constantly encouraged to learn new skills and stay relevant to current trends. A company remains relevant when its employees are relevant! You can also keep your employees updated about your competitors’ new moves, so they know how to tackle that and grow!
Convey important messages or make essential announcements instantaneously. Digital signage software gives you the power to immediately inform a large number of people within a short period of time and in real-time. Furthermore, you can also communicate details about new events, product launches, recent achievements and awards, and any other social activities the company is planning.
Customer and Product Reviews
With a smartly set digital signage system, you can let the world know what your customers and other entities are saying about your products. Display reviews, product reviews by influencers and critics, and customer or client feedback. Creatively display customer reviews to attract more clients or welcome customers on a positive note!
A digital signage system has an advantage over other approaches when it comes to communication that doesn’t force the reader to pay attention. You may connect with your audience and build a more transparent rapport by communicating effectively. Your company may achieve just that with the help of the digital signage solutions provided by FTx POS. Even if the world is expanding more quickly, businesses are discovering easier, more effective, and quicker ways to share information and connect with customers. You might prefer to remain with traditional or modern techniques. Numerous business digital signage solutions are provided by FTx POS. For those with little to no design knowledge, we offer FTx AdPro, a professional-level graphic design program integrated with our content management system (CMS), as well as digital signage screens. For further information, get in touch with one of the specialists today!
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Looking to purchase digital signage software? If your answer is yes, we can assist you by providing you with the factors you should take into account before buying digital signage software for your retail business. Purchasing one can be overwhelming due to the numerous options available on the market; this is why the checklist we provide will be helpful to you. With the factors listed below, you are prepared to purchase cutting-edge digital signage software with modern content features, adaptable applications, and top-quality results.
Features to Look for in a Digital Signage System
Look for agility in digital signage management software and the peripheral tools that will help you manage the signage smoothly and professionally. Go for a cloud-based digital signage management system that gives you more flexibility and control.
Look for a media player that is easy to use and helps in delivering scheduled content seamlessly to the digital signage screens. The Android media players offered by FTx plug into the back of your display screens through an HDMI (high-definition multimedia interface) port.
Cloud-Based Control Center for Easy Content Management
Make sure to use a cloud-based content management system. You have even more versatility when you use cloud-based digital signage because you can remotely edit, manage, and schedule the material. It is crucial to make sure the digital signage system you select has a strong content management system because it is the primary software that gives you the ability to control the material, such as your ads, menus, informational content, etc.
High-Quality Content Display
A display screen is one of the essential parts that help in making a digital signage marketing campaign successful because it’s where your content and messages are displayed. OLED (organic light-emitting diode) displays are currently in demand because of their benefits like better contrast, higher brightness, fuller viewing angle, a more comprehensive color range, much faster refresh rates, and low power consumption. Moreover, OLED screens are much more technologically advanced and can be compatible with various media players and software.
Functionalities to Customize and Display Different Types of Content Are Available
Ideal digital signage solutions include the most advanced technology and have unique, relatable, catchy, and customizable content available for businesses to conveniently target your audience.
You should also ask about this functionality in a digital signage system if you are a store that doesn’t have the time to manage every part of the content display. You can change the menus and promotions in accordance with the dayparting feature. For instance, restaurants can present various breakfast, lunch, and dinner menus using the dayparting feature. You may schedule the display of advertisements, promotions, and other information for an entire year using modern digital signage management systems.
Ability to Manage Multiple Locations
Retailers with stores situated in multiple places should always opt for digital signage system solutions that have the technology to manage the content of various locations simultaneously. With modern signage systems, you can display different types of content in selected areas.
Choose a Digital Signage Solution that Offers a Wide Range of Content Creation Tools
Whether it’s animations, static content, videos, graphics, or private label TV, there is a wide range of options for the type of digital content you want to choose to convey your message or run promotions. You should select a digital signage system that allows you to choose any form of content that best suits your needs, goals, and audience.
Make Changes on the Go
Businesses that need to change the information regularly over the course of a day should select digital signage systems that give you that functionality of real-time updates. Moreover, with the tools offered by FTx, you can make changes on demand. It’s the best feature for restaurants, as they must convey regular information on the available food products and those sold out.
Applications of a Digital Signage System
Digital signage has a primary reason to exist: to engage the audience and promote your brand and products. Here are the applications of digital signage:
Engage, Entertain, and Interact with Your Audience
With engaging digital signage content, you can make the wait time feel up to 33% shorter. That’s the power of digital signage. Customers can order food for themselves without any human interaction, play games, and choose the content they wish to view. The ideal use of digital signage to boost engagement and meaningful interaction can be seen at McDonalds and numerous other food and beverage establishments.
A visual medium is the best way to convey anything effectively since people tend to retain information for a more extended period of time. This makes digital signage a perfect medium to educate shoppers, employees, clients, and patients.
Results to Expect from a Digital Signage System
The best digital signage management systems have a high ROI (return on investment). Let’s see what types of results a perfectly established digital signage system can produce.
Simply spending money on the display screen and putting it in your showroom or retail store doesn’t qualify as branding. A perfect digital signage system has the tools to help you constantly present your brand in front of your customers in different formats of content.
Boosted Business Revenue
Digital signage is your 24/7 sales person who continuously promotes your products and brand from the moment it is switched on. Several facts prove the fact that digital signage increases walk-ins and product sales. According to screen fluency 2021 statistics, as mentioned on ReportLinker, 76% of American customers enter a store they’d never visited since the content on the digital signage attracted them. Moreover, 68% of Americans opt for a product or service to spend their money in a store because the digital signage grabbed their attention.
We hope the above-given points have helped you get more clarity about the type of digital signage solution you should choose. Also, it’s imperative to understand that when you are buying a digital signage system, you are not only purchasing the software or screens or other tools, you are also opting in for a long-time relationship with the solutions provider; thus, it’s crucial you also access the provider’s background and after-sales services. For example, FTx POS is a digital signage system service provider that has been providing services to some famous retailers, like Smokers Choice, one of the largest tobacco businesses in the US. So, when you choose FTx, you know that they have had a major impact on your business with their cloud-based digital signage management systems, and they can easily cater to your business needs as well in the same manner.
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We all know that creative and digital things attract the attention of customers. One of the best ways to benefit from this aspect and to be successful in this digital era is to use in-store digital signage to boost sales, promote products/services, and do good business. With the help of a digital signage system, businesses can easily get their message conveyed to their targeted customers in an effective way and create a long-lasting impression on them.
The best thing about digital signs is that they are affordable and easy to operate compared to other traditional marketing methods. A digital signage system offers a variety of benefits to businesses. Therefore, it’s important for businesses to use this technology to their best advantage. This system proves helpful for various reasons like promotions, advertising, informing customers about store updates, and boosting sales and revenue for your store.
The following are some major advantages of having a top digital signage system for your business:
Change Content Instantly
With a cloud-based POS system, the content can be changed instantly, and you can show updated content any time. Content will get updated across all stores simultaneously, which helps maintain consistency across all the stores, be it price or content update. The best thing about digital signage is that you can update content quickly and easily as and when required.
Grab the Attention of Consumers
When customers walk into any store or shop, the first thing they notice is a vibrant and animated digital screen mounted on the wall. About 75% of people have reported that digital signage helps brand recall more than any other type of static signage. By delivering an eye-pleasing and important video message through digital signage software, you can capture the attention of people.
High Recall & Retention Rate
The main objective of any business is to encourage customers to take action immediately and influence their purchasing decisions. Whether it’s placing an order, buying products, or carrying out some sort of action, it all leads to some purpose.
Updates About Promotions & Sales
Changing content instantly on a digital signage display makes it the most versatile option businesses can opt for. Businesses can update customers about the ongoing in-store promotions and deals. This will help them attract customers’ attention and entice them to purchase from your store.
The Power of Video
The best thing about a video message is that it helps amplify your message in a distinct way, which is not possible with static advertising. With the help of an impactful video message, you can get your targeted message across to your audience in less time and in a more effective way, and the best digital signage system helps you do just that.
The best thing about using digital signage is that it supports analytics. Some digital signage comes with software that gives insight to owners about the products that were most searched by customers. If a sale is not taking place, then the business owner should focus on reducing the product price. Moreover, they should focus on enhancing the perceived value. With the help of analytics, store owners can improve displays and business in the most effective way.
It is a proven fact that text, images, and videos have a major impact on customers’ buying decisions. Digital signage has the potential to offer a great customer experience, increasing the chances of upselling and cross-selling opportunities. By using digital signage, businesses can boost revenue by up to 30%. By using digital signage in the best possible way, businesses can get ahead of their competitors and their brand value will enlarge.
Believe it or not, digital signage has a great marketing future. Market forces are making efforts to decrease prices since several businesses are using digital signage. It has become more easily accessible and easier to adopt compared to other marketing alternatives. The affordability factor, the freedom to update or change the content in a moment, and the freedom to create marketing campaigns and advertisements make digital signage the most preferred option among businesses.
One Medium to Show Different Forms of Content
A digital signage system is a one-size-fits-all solution as it lets you display text, movies, animations, social media, photographs, live news, alerts, and event updates. Several businesses are considering investing in digital signage for different purposes like advertisements, promotions, and so much more.
One lesser-known fact about digital signage software is that it lets you schedule content as per your requirements. You also get the option of scheduling the content on digital signage. By scheduling content in advance, you can save time, effort, and also simplify the whole process of updating your digital screens automatically.