Benefits of Developing an Ecommerce Website
FTx Global (E-commerce Website Development)
Over the past decade, the preferred method of shopping for consumers has evolved with the introduction of new technologies. A trend has emerged. The greater the technological advances, the greater the customers’ expectations. Retailers have struggled to keep up with the ever-changing shifts, but no time in history has been more of a struggle to survive than 2020.
Over the course of this past year, consumers have increased their expectations to include home-based shopping that is convenient, fast, and cost-effective.
If you haven’t added an eCommerce website to your retail business yet, it would be wise for you to do so now. While we can’t predict that brick-and-mortar will one day be obsolete, we can safely say that the benefits of developing an eCommerce website are staggering.
Saving time and money, and reaching a much broader audience has never been more important than it is now in 2021. Let’s take a look at the major benefits your business will see as a result of launching an eCommerce site.
Costs Significantly Less Than An Offline Business
Setting up an eCommerce website is exponentially cheaper than opening a brick-and-mortar retail location. Unlike offline businesses, operating an eCommerce site has virtually zero overhead costs. The entire sales system for your business will be automated online, which will result in you saving money on staff, wages, and other business costs like rent, utilities, and in-store promotional signage. A portion of the money you save can be directed towards digital marketing and advertising if you choose, or you can reinvest it into scaling the functionality of your website as your company grows.
Additional benefits include:
- Maintaining an eCommerce website can cost as little as $20 per month
- Artificial Intelligence can collect visitor information for you to leverage in the future
- Automation can suggest popular products to visitors and make additional suggestions at the virtual checkout
- Free shipping and other discount programs can incentivize increased shopping frequency and higher spending thresholds
- An eCommerce website can introduce your customers to your social media accounts for further engagement
- Running and managing your business solo is possible, which eliminates payroll and bookkeeping costs
Operate Your Business From Anywhere
No longer limited to geography, you can both attract new customers from anywhere in the world and also run your business from wherever you like so long as you are able to connect to the internet. As you do, you will find that your eCommerce website is able to track customer activity and website traffic and compile data regarding your products, customers, and promotions, which you can use to your advantage in the future. Once you gain an understanding of what’s working versus what isn’t, you can make adjustments to improve sales, consumer engagement, and digital awareness of your brand. From the comfort of your own home or from the luxury of lounging poolside while on vacation, you will be able to easily review data analytics when you have an eCommerce website.
When you establish an online presence thanks to your eCommerce website, you have access to multiple channels for direct-to-consumer communication. A branded website that includes your social media accounts can provide visitors with additional platforms to get to know your company. Each social media account is its own content marketing machine. Visitors can interact with your brand, followers can “like”, “hashtag”, and “tag” your content, and customers can post about the products they bought from you on your eCommerce site. Plus, your website itself can prompt visitors to sign up for your email newsletter and your customer loyalty rewards programs, both of which can be powerful content marketing tools.
Providing your customers with the ability to purchase your products on an eCommerce website can lead to a measurable increase in sales. Shoppers can hit the “buy” button and proceed through the checkout process no matter what time of day or night. They can also complete purchases from your Facebook store, Instagram ads, and your mobile app if you develop one in tandem with your website. The possibilities are practically limitless when you have an eCommerce website in place, such as those offered by FTx Global
Are you convinced that you should develop your own eCommerce site and sell it online? Contact FTx Global to learn about the basics of eCommerce and what our services can do for you. Our full suite of digital solutions can handle every aspect of your business operations, marketing, and needs.