Benefits of Developing an Ecommerce Website

Over the past decade, the preferred method of shopping for consumers has evolved with the introduction of new technologies. A trend has emerged. The greater the technological advances, the greater the customers’ expectations. Retailers usually struggle to keep up with the ever-changing shifts, but it has been more of a struggle to survive than 2020.

Over the course of time, consumers expectations has increased to include home-based shopping that is convenient, fast, and affordable.

If you haven’t added an eCommerce website to your retail business yet, it would be wise for you to do so now. While we can’t predict that brick-and-mortar will one day be obsolete, we can safely say that the benefits of developing an eCommerce website are staggering.

Saving time and money, and reaching a broader audience has never been more important than it is now in 2021. Let’s take a look at the major benefits your business will see as a result of launching an eCommerce site.

Costs Significantly Less Than An Offline Business

Setting up an eCommerce website is affordable than opening a brick-and-mortar retail location. Unlike offline businesses, operating an eCommerce site has virtually zero overhead costs. The entire sales system can be automated online, which will save you money on staff, wages, and other business costs like rent, utilities, and in-store promotional signage. A portion of the saved money can be directed to digital marketing and advertising or you can reinvest it into scaling the functionality of your website as your company grows.

Additional benefits include:

• Maintaining an eCommerce website can cost as little as $20 per month
• Artificial Intelligence can collect visitor information for you to leverage in the future
• Automation can suggest popular products to visitors and make additional suggestions at the virtual checkout
• Free shipping and other discount programs incentivize increased shopping frequency and higher spending thresholds
• An eCommerce website can introduce your customers to your social media accounts for further engagement
• Operating and managing your business single handedly becomes possible, which avoids payroll and bookkeeping costs

Operate Your Business From Anywhere

You can both attract new customers from any part of the globe and run your business from anywhere as long as you are able to connect online. You will find realize that your eCommerce website can track customer activity, website traffic and compile data for products, customers, and promotions. This data can be used to your best advantage in the future. Once you know what works versus what isn’t, you can make adjustments to boost sales, consumer engagement, and awareness of your brand. From the comfort of your own home, you can review data analytics when you have an eCommerce website.

Effective Digital Content Marketing

When you establish an online presence thanks to your eCommerce website, you have access to multiple channels for direct-to-consumer communication. A branded website includes social media accounts can provide visitors with additional platforms to know about your company. Each social media account is its own content marketing machine. Visitors can interact with your brand, followers can “like”, “hashtag”, and “tag” your content, and customers can post about products they bought from your eCommerce site. Besides, your website can prompt visitors to sign up for email newsletter and customer loyalty rewards programs, both of which are powerful content marketing tools.

Providing your customers with the ability to purchase your products on an eCommerce website can boost sales. Shoppers can hit the “buy” button and proceed through the checkout process no matter what time of day or night. They can complete purchases from your Facebook store, Instagram ads, and mobile app if you develop it with your website. The possibilities are practically limitless when you have an eCommerce website in place, such as those offered by FTx Global

Are you convinced that you should develop your own eCommerce site and sell it online? Contact FTx Global to learn about the basics of eCommerce and what our services can do for you. Our full suite of digital solutions can handle every aspect of your business operations, marketing, and needs.