11 Points to Consider Before Buying a Digital Signage System

Looking to purchase digital signage software? If your answer is yes, we can assist you by providing you with the factors you should take into account before buying digital signage software for your retail business. Purchasing one can be overwhelming due to the numerous options available on the market; this is why the checklist we provide will be helpful to you. With the factors listed below, you are prepared to purchase cutting-edge digital signage software with modern content features, adaptable applications, and top-quality results.

Let’s begin!

Features to Look for in a Digital Signage System

Look for agility in digital signage management software and the peripheral tools that will help you manage the signage smoothly and professionally. Go for a cloud-based digital signage management system that gives you more flexibility and control.

• Media Player

  Look for a media player that is easy to use and helps in delivering scheduled content seamlessly to the digital signage screens. The Android media players offered by FTx plug into the back of your display screens through an HDMI (high-definition multimedia interface) port.

• Cloud-Based Control Center for Easy Content Management

  Make sure to use a cloud-based content management system. You have even more versatility when you use cloud-based digital signage because you can remotely edit, manage, and schedule the material. It is crucial to make sure the digital signage system you select has a strong content management system because it is the primary software that gives you the ability to control the material, such as your ads, menus, informational content, etc.

• High-Quality Content Display

  A display screen is one of the essential parts that help in making a digital signage marketing campaign successful because it’s where your content and messages are displayed. OLED (organic light-emitting diode) displays are currently in demand because of their benefits like better contrast, higher brightness, fuller viewing angle, a more comprehensive color range, much faster refresh rates, and low power consumption. Moreover, OLED screens are much more technologically advanced and can be compatible with various media players and software.

Functionalities to Customize and Display Different Types of Content Are Available

Ideal digital signage solutions include the most advanced technology and have unique, relatable, catchy, and customizable content available for businesses to conveniently target your audience.

• Dayparting

  You should also ask about this functionality in a digital signage system if you are a store that doesn’t have the time to manage every part of the content display. You can change the menus and promotions in accordance with the dayparting feature. For instance, restaurants can present various breakfast, lunch, and dinner menus using the dayparting feature. You may schedule the display of advertisements, promotions, and other information for an entire year using modern digital signage management systems.

• Ability to Manage Multiple Locations

  Retailers with stores situated in multiple places should always opt for digital signage system solutions that have the technology to manage the content of various locations simultaneously. With modern signage systems, you can display different types of content in selected areas.

• Choose a Digital Signage Solution that Offers a Wide Range of Content Creation Tools

  Whether it’s animations, static content, videos, graphics, or private label TV, there is a wide range of options for the type of digital content you want to choose to convey your message or run promotions. You should select a digital signage system that allows you to choose any form of content that best suits your needs, goals, and audience.

• Make Changes on the Go

  Businesses that need to change the information regularly over the course of a day should select digital signage systems that give you that functionality of real-time updates. Moreover, with the tools offered by FTx, you can make changes on demand. It’s the best feature for restaurants, as they must convey regular information on the available food products and those sold out.

Applications of a Digital Signage System

Digital signage has a primary reason to exist: to engage the audience and promote your brand and products. Here are the applications of digital signage:

• Engage, Entertain, and Interact with Your Audience

  With engaging digital signage content, you can make the wait time feel up to 33% shorter. That’s the power of digital signage. Customers can order food for themselves without any human interaction, play games, and choose the content they wish to view. The ideal use of digital signage to boost engagement and meaningful interaction can be seen at McDonalds and numerous other food and beverage establishments.

• Information Transfer

  A visual medium is the best way to convey anything effectively since people tend to retain information for a more extended period of time. This makes digital signage a perfect medium to educate shoppers, employees, clients, and patients.

Results to Expect from a Digital Signage System

The best digital signage management systems have a high ROI (return on investment). Let’s see what types of results a perfectly established digital signage system can produce.

• Branding

  Simply spending money on the display screen and putting it in your showroom or retail store doesn’t qualify as branding. A perfect digital signage system has the tools to help you constantly present your brand in front of your customers in different formats of content.

• Boosted Business Revenue

  Digital signage is your 24/7 sales person who continuously promotes your products and brand from the moment it is switched on. Several facts prove the fact that digital signage increases walk-ins and product sales. According to screen fluency 2021 statistics, as mentioned on ReportLinker, 76% of American customers enter a store they’d never visited since the content on the digital signage attracted them. Moreover, 68% of Americans opt for a product or service to spend their money in a store because the digital signage grabbed their attention.

Summing Up

We hope the above-given points have helped you get more clarity about the type of digital signage solution you should choose. Also, it’s imperative to understand that when you are buying a digital signage system, you are not only purchasing the software or screens or other tools, you are also opting in for a long-time relationship with the solutions provider; thus, it’s crucial you also access the provider’s background and after-sales services. For example, FTx POS is a digital signage system service provider that has been providing services to some famous retailers, like Smokers Choice, one of the largest tobacco businesses in the US. So, when you choose FTx, you know that they have had a major impact on your business with their cloud-based digital signage management systems, and they can easily cater to your business needs as well in the same manner.